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What are behavior change influencers? How can we use them to impact behavior?
When you hear the word “influencer,” what comes to mind? In today’s social media-saturated world, the word influencer has come to mean...
Barbara J. Mayfield, MS, RDN, LD, FAND
Apr 5, 20243 min read
384 views
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How does behavior change happen? Can the process be easily understood?
Does behavior change progress in a linear fashion? Does behavior change occur at a steady pace? Does behavior change always move in a...
Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 29, 20243 min read
34 views
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We are in the business of changing behaviors. What makes us more effective?
As nutrition professionals, and as nutrition communicators specifically, we are in the behavior change business. Think about it… We not...
Barbara J. Mayfield, MS, RDN, LD, FAND
Mar 22, 20243 min read
24 views
0 comments

Is it possible to dispel misconceptions and misinformation? Yes. With authority.
Is the public confused about food and nutrition? Can it be challenging to differentiate between what is fact and what is fiction? Yes,...
Barbara J. Mayfield, MS, RDN, LD, FAND
Nov 10, 20233 min read
47 views
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When experts don't know the answer how does an authority respond?
“Why don’t nutrition experts ever agree?” “Why do nutrition experts keep changing their minds?” Do you hear those complaints? I do. I can...
Barbara J. Mayfield, MS, RDN, LD, FAND
Oct 27, 20233 min read
27 views
0 comments

Why use person-first language? When is identity-first better?
What are the various ways you could finish this sentence: “I am _____________”? Consider that the words we use define us. We often fill...
Barbara J. Mayfield, MS, RDN, LD, FAND
Sep 8, 20232 min read
30 views
0 comments

What creates effective communication? Reach more people with impact and influence.
What creates effective communication? This series of posts shares 8 key principles. Thus far, we have covered the first five:...
Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 11, 20233 min read
19 views
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What creates effective communication? Engage the audience in a variety of ways.
What creates effective communication? I propose 8 principles are involved. So far, we have covered three: Communication is relational ....
Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 28, 20234 min read
146 views
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What creates effective communication? Design it with and for the audience.
How would you answer the question, what creates effective communication? Would you include the principles we’ve covered thus far?...
Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 21, 20232 min read
40 views
0 comments

What creates effective communication? Creating context for the audience is key.
What creates effective communication? This question is the focus of a series of posts featuring 8 key principles from Communicating...
Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 14, 20234 min read
35 views
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What creates effective communication? First, communication is relational.
The answer to this question: “What creates effective communication?” is fundamental for anyone seeking to improve their communication...
Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 7, 20233 min read
44 views
0 comments

Are magical nutrition solutions real or a misconception? Learn the truth.
You’re scrolling social media or looking at magazine covers in the grocery check-out line… which of these ads have you seen? “Doctors...
Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 23, 20232 min read
25 views
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Why can’t nutrition experts agree? Conquer this misconception with truth and respect.
A common complaint about scientists in general and nutrition scientists, in particular, is that they can’t agree. One day they say coffee...
Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 16, 20233 min read
115 views
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Are dangers lurking in our food? Conquer this misconception with truth and respect.
Do you, or others you know or work with, have a fear of a particular food or food component? If so, why? Is there truly danger lurking?...
Barbara J. Mayfield, MS, RDN, LD, FAND
Jun 9, 20234 min read
38 views
0 comments

What misconceptions drive you crazy? Conquer them with truth and respect.
Misconceptions are a nemesis to food and nutrition professionals. On one extreme are claims that a little gummy chew will melt away...
Barbara J. Mayfield, MS, RDN, LD, FAND
May 26, 20233 min read
36 views
0 comments

Jargon is like a foreign language. Learn to speak so your audience understands.
What is jargon? According to the dictionary, jargon is “special words or expressions that are used by a particular profession or group...
Barbara J. Mayfield, MS, RDN, LD, FAND
May 19, 20233 min read
41 views
0 comments

Does misinterpretation plague your communication? Keep it open with clarification.
Has your communication ever been misinterpreted? Have you ever misinterpreted the messages or intentions of the communication of others?...
Barbara Mayfield, MS, RDN, LD, FAND
May 5, 20233 min read
55 views
0 comments

Communicating about risk? Ask AI to help with clarity and examples.
In the field of food and nutrition, a common point of confusion is the concept of risk. Much of our dietary guidance stems from the goal...
Barbara Mayfield, MS, RDN, LD, FAND
Apr 7, 20237 min read
18 views
0 comments

Are you smarter than a 5th grader? Use AI to explain complex concepts.
Is using AI smart? Is it safe? That is the question... Just one day before publishing this post, the New York Times published an article...
Barbara Mayfield, MS, RDN, LD, FAND
Mar 31, 20238 min read
89 views
0 comments

Will artificial intelligence make us smarter or dumber? It's up to us.
Artificial intelligence (AI) language models like ChatGPT, BLOOM, and OPT-175B are a hot topic of conversation in academic circles. What...
Barbara Mayfield, MS, RDN, LD, FAND
Mar 24, 20237 min read
1,856 views
2 comments
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