Barbara J. Mayfield, MS, RDN, LD, FAND
How can you inspire and influence? Harness the power of well-selected quotes.
Quotes support a message by providing the wisdom of others. They can enlighten and inspire, memorably illustrating a point.
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Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 263 min read
What is a SOCO and why do I need one for clear communication?
The definition of SOCO that relates to communication is Single Overriding Communication Objective. SOCOs help communicators achieve clarity.
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Barbara J. Mayfield, MS, RDN, LD, FAND
May 244 min read
Is your communication CLEAR? Yes. When we employ analogies and metaphors.
Analogies and metaphors effectively and efficiently explain a concept or idea by creating a vivid image, which evokes emotion and enhances u
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Barbara J. Mayfield, MS, RDN, LD, FAND
Aug 4, 20232 min read
What creates effective communication? Educate AND entertain. Be Edutaining.
What creates effective communication? In this series of posts, I am proposing 8 principles. So far, we have covered the first four:...
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Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 28, 20233 min read
What creates effective communication? Engage the audience in a variety of ways.
What creates effective communication? I propose 8 principles are involved. So far, we have covered three: Communication is relational....
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Barbara J. Mayfield, MS, RDN, LD, FAND
Jul 21, 20232 min read
What creates effective communication? Design it with and for the audience.
How would you answer the question, what creates effective communication? Would you include the principles we’ve covered thus far?...
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Barbara Mayfield, MS, RDN, LD, FAND
Mar 17, 20233 min read
Need help to narrow your topic? Answer 5 crucial questions.
How do you decide what to communicate when there’s so much to say? Doesn’t our audience deserve the benefit of all we know about the...
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Barbara Mayfield, MS, RDN, LD, FAND
Aug 5, 20222 min read
Harness the power of reflection
A message that is personalized is more powerful. More transformative. It changes from being merely a good idea to something that can...
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Barbara Mayfield, MS, RDN, LD, FAND
Jul 15, 20223 min read
Why do nutrition professionals need to tell stories? What makes a good story?
Stories are more than “once upon a time” fairytales, picture books, or suspense thrillers. Stories are a memorable and moving way to...
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Barbara Mayfield, MS, RDN, LD, FAND
Jun 24, 20222 min read
3 Steps to creating compelling content
Creating compelling content is achievable when your message speaks to the whole person. Compelling content accounts for what your...
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Barbara Mayfield, MS, RDN, LD, FAND
May 13, 20223 min read
What is the most common reason communication fails?
What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....
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Barbara Mayfield, MS, RDN, LD, FAND
Jan 21, 20223 min read
How do you measure success? To be great – evaluate!
Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...
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Barbara Mayfield, MS, RDN, LD, FAND
Jan 14, 20223 min read
Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...
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Barbara Mayfield, MS, RDN, LD, FAND
Jan 7, 20223 min read
How do you go from good to great? Practice! Pilot test! Revise!
Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 31, 20212 min read
Want to create communication that makes a difference? Plan an effective delivery.
Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 24, 20213 min read
Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 17, 20212 min read
Make your messages remarkable! Achieve the 3 M's of impact.
What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 10, 20212 min read
Want strong messages that make a difference? Build them on solid evidence.
Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 3, 20213 min read
Trying to communicate more effectively? Know your why and your big idea.
Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...
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Barbara Mayfield, MS, RDN, LD, FAND
Nov 19, 20213 min read
Want to know the secret to creating better content? Know your audience.
Creating effective communication hinges on one essential step more than any other. That step involves knowing and understanding your...
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