Quotes support a message by providing the wisdom of others. They can enlighten and inspire, memorably illustrating a point.

The definition of SOCO that relates to communication is Single Overriding Communication Objective. SOCOs help communicators achieve clarity.

Analogies and metaphors effectively and efficiently explain a concept or idea by creating a vivid image, which evokes emotion and enhances u

What creates effective communication? In this series of posts, I am proposing 8 principles. So far, we have covered the first four:...

What creates effective communication? I propose 8 principles are involved. So far, we have covered three: Communication is relational....

How would you answer the question, what creates effective communication? Would you include the principles we’ve covered thus far?...

How do you decide what to communicate when there’s so much to say? Doesn’t our audience deserve the benefit of all we know about the...

A message that is personalized is more powerful. More transformative. It changes from being merely a good idea to something that can...

Stories are more than “once upon a time” fairytales, picture books, or suspense thrillers. Stories are a memorable and moving way to...

Creating compelling content is achievable when your message speaks to the whole person. Compelling content accounts for what your...

What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....

Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...

Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...

Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...

Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...

With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...

Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the...

Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...

Creating effective communication hinges on one essential step more than any other. That step involves knowing and understanding your...