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Who is my audience?
When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...
Barbara Mayfield, MS, RDN, LD, FAND
Nov 12, 20213 min read
60 views
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Creating Communication? Follow these steps.
When you are creating communication, where do you begin? Do you start with deciding which channel to use? Or, what your message is? Or,...
Barbara Mayfield, MS, RDN, LD, FAND
Nov 5, 20212 min read
58 views
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No time or resources? No problem!
A lack of time, money, or resources does not need to prevent creating great communication. Follow these five effective shortcuts.
Barbara Mayfield, MS, RDN, LD, FAND
Oct 23, 20203 min read
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Defining moments shape a generation
Defining moments shape each generation. When we develop communication, we must consider these defining moments.
Barbara Mayfield, MS, RDN, LD, FAND
Sep 11, 20202 min read
307 views
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Is your communication hurricane proof?
Well-constructed communication is like having a foundation that is unshakable. This photo shows our February house on Cape San Blas,...
Barbara Mayfield, MS, RDN, LD, FAND
Feb 8, 20193 min read
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Have you heard of the “forgetting curve”?
How well do you remember something? Research shows that over time, not so well. This phenomenon was described by Hermann Ebbinghaus in...
Barbara Mayfield, MS, RDN, LD, FAND
Dec 14, 20182 min read
168 views
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10 Steps to Creating Compelling Communication
Would you agree that effective communication is well-planned and executed? Have you ever tried to “wing it” and regretted not putting...
Barbara Mayfield, MS, RDN, LD, FAND
Aug 3, 20181 min read
334 views
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The Making of a Model
How would you illustrate nutrition communication? The first chapter in the upcoming Academy book about Nutrition Communication introduces...
Barbara Mayfield, MS, RDN, LD, FAND
Jul 13, 20183 min read
54 views
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Something Good is Coming …
What draws you in to pay attention to a speaker or keep reading a blog post? Effective openings arouse your attention by appealing to...
Barbara Mayfield, MS, RDN, LD, FAND
Mar 23, 20183 min read
40 views
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5 ways to stand out from the crowd
Did you know that the average consumer is exposed to as many as 10,000 brand messages each and every day? That’s what the American...
Barbara Mayfield, MS, RDN, LD, FAND
Mar 2, 20182 min read
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How Improv Connects Audiences
What does “connection” with an audience mean to you? That they aren’t asleep or playing video games on their phone? True connection...
Barbara Mayfield, MS, RDN, LD, FAND
Dec 8, 20173 min read
183 views
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Let’s get engaged!
Getting engaged is exciting, it’s memorable, and it’s planned. Audience engagement in a presentation can also be exciting and memorable,...
Barbara Mayfield, MS, RDN, LD, FAND
Nov 17, 20172 min read
26 views
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Not enough time or resources? No problem!
When creating communication, do you feel like there is never “enough” time, money, and personnel? Don’t allow that feeling of “not...
Barbara Mayfield, MS, RDN, LD, FAND
Sep 8, 20173 min read
38 views
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What is your “14er”?
This afternoon, my husband and oldest son, along with 12 other adventurers, are taking off from Indiana to drive more than 20 hours to...
Barbara Mayfield, MS, RDN, LD, FAND
Sep 1, 20172 min read
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Sew many virgins of Miss Communication
Let’s meet 10 of them: Starting with Miss Understanding, when what you said and what I thought you said are NOT the same. Much like the...
Barbara Mayfield, MS, RDN, LD, FAND
Aug 11, 20172 min read
46 views
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What defines Successful Communication?
Successful communication creates a sharing of ideas and feelings between the communicator and the audience.
Barbara Mayfield, MS, RDN, LD, FAND
Aug 4, 20172 min read
75 views
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Effective nutrition communication is not an accident
Effective nutrition communication is not an accident, but is strategically designed. It is the result of making a plan, working the plan,...
Barbara Mayfield, MS, RDN, LD, FAND
Jul 28, 20171 min read
45 views
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Never say never… you might have to eat your words
Just 2 years ago I was finishing work on an introductory textbook titled Nutrition for Everyone (Resources). At the time, writing… and...
Barbara Mayfield, MS, RDN, LD, FAND
Jul 21, 20172 min read
34 views
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