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Barbara Mayfield, MS, RDN, LD, FAND
Mar 13, 20203 min read
How good are you at selling?
Marketing principles can be implemented by those in health professions as well as those in business and can be used to "sell" health.
21 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Feb 21, 20202 min read
Are you really an expert if you can’t communicate well?
Communication expertise is essential for nutrition professionals to make a difference and have an impact.
22 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Feb 13, 20203 min read
Communicate love with your presence
Communicate love with presence rather than presents.
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Barbara Mayfield, MS, RDN, LD, FAND
Feb 7, 20203 min read
5 Tips for Communicating Science
One of the biggest frustrations of credentialed food and nutrition professionals is helping the audiences they serve to make sense of the...
36 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jan 31, 20202 min read
Say no like a 3-year-old
“No way! No how!” is our granddaughter Emily’s favorite saying currently. If she doesn’t want to do something, she doesn’t sugar coat it...
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Barbara Mayfield, MS, RDN, LD, FAND
Nov 22, 20193 min read
It’s just a typo
You pull up in front of a school and the sign out front advertises an upcoming event as follows: Leteracy Night Dec 8th at 5:00 Would...
277 views0 comments
Guest post by Rachel Baer, MS, RDN, LD
Oct 25, 20194 min read
Finding Common Ground for Nutrition amidst a Culture of Controversy
Would you agree we live in an increasingly polarized culture? Specifically, in the field of nutrition, polarization and controversy are...
72 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Oct 11, 20192 min read
5 Tips for Reaching and Teaching Adults
If you want to learn something, what do you do? Do you… Look it up online? Watch a YouTube video? Go to the library and check out a book?...
43 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Oct 4, 20192 min read
Who is your “arch-nemesis”?
Miscommunication is the failure to communicate adequately. It occurs in a multitude of ways, including communication that is confusing,...
67 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Sep 13, 20195 min read
May I have your attention?
Do you consider yourself a good multi-tasker? How many things can you juggle successfully at the same time without dropping one or more?...
33 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Sep 6, 20193 min read
Know Thy Audience
Have you ever been in an audience and got the feeling the speaker was in the wrong room? You felt like they had no clue who was sitting...
18 views0 comments
Guest post by Katie Hake, RDN, LD
Aug 16, 20193 min read
The Power of Story in Live Video
Think back to the last product you purchased. For me, it was a new planner from someone on social media. Did I truly need another fancy...
30 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Aug 9, 20193 min read
What makes a message compelling?
What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...
1,393 views1 comment
Barbara Mayfield, MS, RDN, LD, FAND
Jul 26, 20194 min read
Confessions of an Instagram Newbie
They say you can’t teach an old dog a new trick. I disagree. There are numerous stories of older people learning and achieving great...
30 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jul 19, 20193 min read
What makes a message memorable?
As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful...
477 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 28, 20193 min read
What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...
115 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 14, 20193 min read
Put the social in social media
Social media allows businesses, organizations, and individuals to share content and make connections with a wide audience using nothing...
23 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 7, 20193 min read
Crafting the perfect tagline
What do you do? Can you answer that question in a clear and concise way? One of the biggest challenges facing anyone in business is...
17 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 31, 20193 min read
Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...
45 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read
Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...
40 views0 comments
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