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Barbara Mayfield, MS, RDN, LD, FAND
Aug 9, 20193 min read
What makes a message compelling?
What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...
1,393 views1 comment
Barbara Mayfield, MS, RDN, LD, FAND
Aug 2, 20193 min read
How do you describe professionalism?
Were you ever instructed on how to be a “professional”? In our nutrition communications course at Purdue, I included a class period on...
1,837 views2 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jul 26, 20194 min read
Confessions of an Instagram Newbie
They say you can’t teach an old dog a new trick. I disagree. There are numerous stories of older people learning and achieving great...
30 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jul 19, 20193 min read
What makes a message memorable?
As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful...
477 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jul 12, 20193 min read
Helping others is a win-win
Looking for a proven method for self-improvement? Here it is: Engage in helping others improve by sharing your knowledge, wisdom, and...
252 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jul 5, 20193 min read
4 Lessons from 2 Years of Blogging
This week the USA turned 243 and this blog turned 2. Happy Birthday! This is my 104th blog post since launching NutritionCommunicator.com...
20 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 28, 20193 min read
What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...
115 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 21, 20194 min read
Is texting replacing talking?
For most of human history, conversations took place face-to-face. Then, in the late 19th century, with the invention of the telephone,...
28 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 14, 20193 min read
Put the social in social media
Social media allows businesses, organizations, and individuals to share content and make connections with a wide audience using nothing...
23 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 7, 20193 min read
Crafting the perfect tagline
What do you do? Can you answer that question in a clear and concise way? One of the biggest challenges facing anyone in business is...
17 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 31, 20193 min read
Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...
45 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 24, 20193 min read
5 Questions that Inspire Action
How do you and the audiences you serve view life – as the unfolding of events that happen by chance – or as a process of self-directed...
174 views0 comments
Guest post by Julie Satterfeal, MS, RDN, LD
May 17, 20195 min read
You are worth more than your weight
Our guest blog is written by registered dietitian nutritionist Julie Satterfeal. Get to know her better on the community page. Julie is...
89 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 10, 20193 min read
Don’t be Mr. E
Who is Mr. E and why shouldn’t I be him? Good question. He is the guest contestant in the “Miss Communication” pageant. In this pageant,...
42 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 3, 20194 min read
Why should we recognize others?
In today’s throw-away world, I venture that some of the items we treasure most are notes of appreciation or praise, certificates for a...
24 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read
Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...
40 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read
5 ways to connect with your audiences
Are you looking to build an audience – not just a larger audience, but an engaged audience? An audience that hangs on every word and...
38 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Apr 12, 20192 min read
How do you craft words that work?
Communicating effectively is a challenge. Miscommunication is rampant – we misunderstand, misinterpret, misspell, mispronounce, and more....
65 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Apr 6, 20192 min read
Miss Communication conquers miscommunication
Have you ever been misunderstood? Or misinterpreted? Have you ever relayed a message with a mistake or a misprint? Have you ever...
437 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Mar 29, 20193 min read
And the name is…
Similar to creating a baby, books have a long gestation period before they “arrive.” In fact, this book will have taken longer than three...
30 views0 comments
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