audience | barbmayfield

Can a communicator manage misinformation? Yes! Here's credible help.

Barbara J. Mayfield, MS, RDN, LD, FAND

Nov 153 min read

Can a communicator manage misinformation? Yes! Here's credible help.

Misinformation is wrong or misleading information. In this post, we will explore a helpful strategy for managing misinformation.

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Teaching Nutrition Effectively: Consider the Learner’s Readiness and Situation

Guest post by Brandon Lee, MS, RD, CCRP

Jun 284 min read

Teaching Nutrition Effectively: Consider the Learner’s Readiness and Situation

Who are you teaching? How does their current role affect their readiness to learn and what are the situations and problems of concern?

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Teaching Nutrition Effectively: Consider the Learner’s Autonomy and Experience

Guest post by Brandon Lee, MS, RD, CCRP

Jun 214 min read

Teaching Nutrition Effectively: Consider the Learner’s Autonomy and Experience

Andragogy is the art and science of helping adults learn. Helping adults learn is embedded in dietetics practice.

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Is your communication CLEAR? Yes. When we actively listen.

Barbara J. Mayfield, MS, RDN, LD, FAND

May 315 min read

Is your communication CLEAR? Yes. When we actively listen.

To know whether communication is clear to an audience requires listening. Active listening. This post explores why, when and how.

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What are behavior change influencers? How can we use them to impact behavior?

Barbara J. Mayfield, MS, RDN, LD, FAND

Apr 53 min read

What are behavior change influencers? How can we use them to impact behavior?

When you hear the word “influencer,” what comes to mind? In today’s social media-saturated world, the word influencer has come to mean...

353 views0 comments

Want effective audience engagement without technology? Try mini whiteboards.

Barbara J. Mayfield, MS, RDN, LD, FAND

Dec 8, 20232 min read

Want effective audience engagement without technology? Try mini whiteboards.

Audience engagement is essential for effective communication, especially in presentations. As described in Chapter 20 of Communicating...

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Why use person-first language? When is identity-first better?

Barbara J. Mayfield, MS, RDN, LD, FAND

Sep 8, 20232 min read

Why use person-first language? When is identity-first better?

What are the various ways you could finish this sentence: “I am _____________”? Consider that the words we use define us. We often fill...

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What creates effective communication? Reach more people with impact and influence.

Barbara J. Mayfield, MS, RDN, LD, FAND

Aug 11, 20233 min read

What creates effective communication? Reach more people with impact and influence.

What creates effective communication? This series of posts shares 8 key principles. Thus far, we have covered the first five:...

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What creates effective communication? Educate AND entertain. Be Edutaining.

Barbara J. Mayfield, MS, RDN, LD, FAND

Aug 4, 20232 min read

What creates effective communication? Educate AND entertain. Be Edutaining.

What creates effective communication? In this series of posts, I am proposing 8 principles. So far, we have covered the first four:...

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What creates effective communication? Engage the audience in a variety of ways.

Barbara J. Mayfield, MS, RDN, LD, FAND

Jul 28, 20233 min read

What creates effective communication? Engage the audience in a variety of ways.

What creates effective communication? I propose 8 principles are involved. So far, we have covered three: Communication is relational....

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What creates effective communication? Design it with and for the audience.

Barbara J. Mayfield, MS, RDN, LD, FAND

Jul 21, 20232 min read

What creates effective communication? Design it with and for the audience.

How would you answer the question, what creates effective communication? Would you include the principles we’ve covered thus far?...

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What creates effective communication? Creating context for the audience is key.

Barbara J. Mayfield, MS, RDN, LD, FAND

Jul 14, 20234 min read

What creates effective communication? Creating context for the audience is key.

What creates effective communication? This question is the focus of a series of posts featuring 8 key principles from Communicating...

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What creates effective communication? First, communication is relational.

Barbara J. Mayfield, MS, RDN, LD, FAND

Jul 7, 20233 min read

What creates effective communication? First, communication is relational.

The answer to this question: “What creates effective communication?” is fundamental for anyone seeking to improve their communication...

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Need help to narrow your topic? Answer 5 crucial questions.

Barbara Mayfield, MS, RDN, LD, FAND

Mar 17, 20233 min read

Need help to narrow your topic? Answer 5 crucial questions.

How do you decide what to communicate when there’s so much to say? Doesn’t our audience deserve the benefit of all we know about the...

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Why do traditions give holidays meaning? They remind us what is important.

Barbara Mayfield, MS, RDN, LD, FAND

Dec 16, 20223 min read

Why do traditions give holidays meaning? They remind us what is important.

What traditions are most important to you, your family, your community, and your audiences? When you think about the holiday season, as...

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Why do nutrition professionals need to tell stories? What makes a good story?

Barbara Mayfield, MS, RDN, LD, FAND

Jul 15, 20223 min read

Why do nutrition professionals need to tell stories? What makes a good story?

Stories are more than “once upon a time” fairytales, picture books, or suspense thrillers. Stories are a memorable and moving way to...

185 views0 comments

Barbara Mayfield, MS, RDN, LD, FAND

May 27, 20224 min read

Why and How to Write Your Story

What is the value of writing your story? As a communicator and a leader, more than you may realize… As a communicator, what and how you...

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What is the most common reason communication fails?

Barbara Mayfield, MS, RDN, LD, FAND

May 13, 20223 min read

What is the most common reason communication fails?

What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....

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Which channels are your best choice? Answer just 3 questions.

Barbara Mayfield, MS, RDN, LD, FAND

Dec 24, 20213 min read

Which channels are your best choice? Answer just 3 questions.

With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...

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Make your messages remarkable! Achieve the 3 M's of impact.

Barbara Mayfield, MS, RDN, LD, FAND

Dec 17, 20212 min read

Make your messages remarkable! Achieve the 3 M's of impact.

What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...

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