Barbara Mayfield, MS, RDN, LD, FAND
Want to know the secret to creating better content? Know your audience.
Creating effective communication hinges on one essential step more than any other. That step involves knowing and understanding your...
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Barbara Mayfield, MS, RDN, LD, FAND
Nov 12, 20213 min read
Who is my audience?
When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...
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Barbara Mayfield, MS, RDN, LD, FAND
Nov 5, 20212 min read
Creating Communication? Follow these steps.
When you are creating communication, where do you begin? Do you start with deciding which channel to use? Or, what your message is? Or,...
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Barbara Mayfield, MS, RDN, LD, FAND
Sep 11, 20202 min read
Defining moments shape a generation
Defining moments shape each generation. When we develop communication, we must consider these defining moments.
300 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jul 31, 20203 min read
Account for Culture in Communication
Effective communication accounts for culture – get 5 tips for creating culturally-focused communication.
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Barbara Mayfield, MS, RDN, LD, FAND
Jul 3, 20202 min read
Communication Can Unite Us
Communication that builds unity begins with listening, leading to trust and respect. It honors diversity and seeks common ground.
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Barbara Mayfield, MS, RDN, LD, FAND
Sep 13, 20195 min read
May I have your attention?
Do you consider yourself a good multi-tasker? How many things can you juggle successfully at the same time without dropping one or more?...
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Barbara Mayfield, MS, RDN, LD, FAND
Sep 6, 20193 min read
Know Thy Audience
Have you ever been in an audience and got the feeling the speaker was in the wrong room? You felt like they had no clue who was sitting...
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Barbara Mayfield, MS, RDN, LD, FAND
May 24, 20193 min read
5 Questions that Inspire Action
How do you and the audiences you serve view life – as the unfolding of events that happen by chance – or as a process of self-directed...
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Barbara Mayfield, MS, RDN, LD, FAND
Apr 19, 20193 min read
5 ways to connect with your audiences
Are you looking to build an audience – not just a larger audience, but an engaged audience? An audience that hangs on every word and...
38 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jan 18, 20193 min read
Would you like to conquer miscommunication?
Have your messages ever been misunderstood or misinterpreted? Have you ever received a text or an email and weren’t quite sure how to...
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Barbara Mayfield, MS, RDN, LD, FAND
Nov 2, 20183 min read
Command your audience
Have you ever attended a presentation in which the audience was NOT engaged and became disruptive, or at best, was simply not paying...
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