Barbara Mayfield, MS, RDN, LD, FAND
Are you creating video?
Video is the preferred way to consume content online. Creating high-impact video is easier than ever with these 5 tips.
top of page
Search
Guest post by Roberta Duyff, MS, RDN, FAND, FADA
May 16, 20204 min read
Is Food Journalism for You?
Food journalism is about life, culture, and today’s cutting-edge issues, addressed through the lens of food.
3,029 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 1, 20202 min read
Connect to Communicate – even virtually
Virtual communication has replaced in-person during our pandemic-induced quarantine. To be successful, we must still effectively connect.
20 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Apr 24, 20203 min read
Have you ever had to eat your words?
Winston Churchill described "eating your words" to be a wholesome diet. Here's my story of when I had to "eat my words." Never say never.
68 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Apr 17, 20203 min read
5 tips for communicating with calm and clarity in a crisis
Crisis communication saves lives. Communicate promptly, accurately, clearly, and calmly. Be an essential resource.
81 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Mar 13, 20203 min read
How good are you at selling?
Marketing principles can be implemented by those in health professions as well as those in business and can be used to "sell" health.
21 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Feb 21, 20202 min read
Are you really an expert if you can’t communicate well?
Communication expertise is essential for nutrition professionals to make a difference and have an impact.
22 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Feb 7, 20203 min read
5 Tips for Communicating Science
One of the biggest frustrations of credentialed food and nutrition professionals is helping the audiences they serve to make sense of the...
36 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jan 10, 20202 min read
Write that thank you!
Dear Aunt Betty, Thank you for the socks. Love, Billy. Did you write thank you notes for gifts when you were growing up? Back in the...
36 views0 comments
Guest post by Rachel Baer, MS, RDN, LD
Oct 25, 20194 min read
Finding Common Ground for Nutrition amidst a Culture of Controversy
Would you agree we live in an increasingly polarized culture? Specifically, in the field of nutrition, polarization and controversy are...
72 views0 comments
Guest post by Katie Hake, RDN, LD
Aug 16, 20193 min read
The Power of Story in Live Video
Think back to the last product you purchased. For me, it was a new planner from someone on social media. Did I truly need another fancy...
30 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Aug 9, 20193 min read
What makes a message compelling?
What does it take to be compelling? To compel means to bring about something forcefully, but to be compelling has a much more desirable...
1,381 views1 comment
Barbara Mayfield, MS, RDN, LD, FAND
Jul 26, 20194 min read
Confessions of an Instagram Newbie
They say you can’t teach an old dog a new trick. I disagree. There are numerous stories of older people learning and achieving great...
30 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jul 19, 20193 min read
What makes a message memorable?
As communicators, we won’t be effective if an audience can’t remember our message. Being memorable is essential to successful...
477 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 28, 20193 min read
What is your social media ROI?
On the first day of class, when I asked the students in our Nutrition Communication course at Purdue to share why they had picked their...
115 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Jun 7, 20193 min read
Crafting the perfect tagline
What do you do? Can you answer that question in a clear and concise way? One of the biggest challenges facing anyone in business is...
17 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 31, 20193 min read
Am I making myself clear?
Recently, my husband had a medical test in which the result read: “The trachea bronchial tree and esophagus are grossly unremarkable.” In...
43 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 24, 20193 min read
5 Questions that Inspire Action
How do you and the audiences you serve view life – as the unfolding of events that happen by chance – or as a process of self-directed...
173 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
May 10, 20193 min read
Don’t be Mr. E
Who is Mr. E and why shouldn’t I be him? Good question. He is the guest contestant in the “Miss Communication” pageant. In this pageant,...
42 views0 comments
Barbara Mayfield, MS, RDN, LD, FAND
Apr 26, 20192 min read
Be brief, or not?
When I ask audiences to select their top challenge in creating effective messages, what do you think they pick? Being more...
39 views0 comments
bottom of page