Barbara Mayfield, MS, RDN, LD, FAND
What is the most common reason communication fails?
What is the most common reason for communication to fail? When communication is more communicator-centered than audience-centered....
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Barbara Mayfield, MS, RDN, LD, FAND
May 6, 20223 min read
Can I prevent the panic of procrastination? Yes! Be on time with 3 B's.
Have you ever put something off to the last minute? Of course. We all have. And when we do, panic often prevails. Will we be done in...
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Barbara Mayfield, MS, RDN, LD, FAND
Mar 4, 20223 min read
5 lessons from 5 years at the beach
A week ago, I was walking on the beach on beautiful Cape San Blas, Florida, enjoying our final days of rest and relaxation. Today, I sit...
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Barbara Mayfield, MS, RDN, LD, FAND
Feb 25, 20223 min read
Waste not, want not. A book review of Zero Waste Cooking for dummies.
Zero Waste Cooking for dummies, by Rosanne Rust, MS, RDN, is a book much needed by today’s western consumers who have been spoiled by a...
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Barbara Mayfield, MS, RDN, LD, FAND
Jan 21, 20223 min read
How do you measure success? To be great – evaluate!
Was your communication successful? Did it achieve the desired outcomes? Did the audience pay attention, engage, learn, and take the...
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Barbara Mayfield, MS, RDN, LD, FAND
Jan 14, 20223 min read
Communicator, it’s time to celebrate! You’ve reached the finish line!
Pop the cork! You have reached your goal of creating compelling communication. You are finally ready to deliver your creation! It is time...
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Barbara Mayfield, MS, RDN, LD, FAND
Jan 7, 20223 min read
How do you go from good to great? Practice! Pilot test! Revise!
Have you ever completed a project at the last minute? Most of us have. Maybe you’re one of those people who claim to do their best work...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 31, 20212 min read
Want to create communication that makes a difference? Plan an effective delivery.
Your message is crafted and your channels are chosen; how will you deliver the message to your audience for the greatest impact? You want...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 24, 20213 min read
Which channels are your best choice? Answer just 3 questions.
With so many channels to pick from, how do you choose? Should you deliver your message via live presentation, virtual webinar, brochure,...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 17, 20212 min read
Make your messages remarkable! Achieve the 3 M's of impact.
What type of messages do you want to create? Messages audiences find understandable and relatable, or ones that confuse? Messages...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 10, 20212 min read
Want strong messages that make a difference? Build them on solid evidence.
Effective nutrition communicators craft messages that are evidence-based. As credentialed food and nutrition professionals, we have the...
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Barbara Mayfield, MS, RDN, LD, FAND
Dec 3, 20213 min read
Trying to communicate more effectively? Know your why and your big idea.
Effective communication is not just thrown together, it is strategically created. By following the 10 Steps to Creating Compelling...
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Barbara Mayfield, MS, RDN, LD, FAND
Nov 19, 20213 min read
Want to know the secret to creating better content? Know your audience.
Creating effective communication hinges on one essential step more than any other. That step involves knowing and understanding your...
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Barbara Mayfield, MS, RDN, LD, FAND
Nov 12, 20213 min read
Who is my audience?
When creating communication, can your audience be “everyone”? No. Messages can only be effective when targeted to an audience. Therefore,...
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Barbara Mayfield, MS, RDN, LD, FAND
Nov 5, 20212 min read
Creating Communication? Follow these steps.
When you are creating communication, where do you begin? Do you start with deciding which channel to use? Or, what your message is? Or,...
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Barbara Mayfield, MS, RDN, LD, FAND
Aug 28, 20204 min read
Where will your career story lead you?
Sharing my career story recently on several podcasts, I have been reminded how our career journeys take shape and how skills and...
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Barbara Mayfield, MS, RDN, LD, FAND
Jul 24, 20203 min read
A Book is Born!
How is writing a book like birthing a baby? Which one takes longer? Read how Communicating Nutrition came into being.
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Barbara Mayfield, MS, RDN, LD, FAND
Jul 10, 20202 min read
4 Lessons from 3 Years of Blogging
Applauding and reflecting on achievements helps us learn, grow, and set new goals. What have I learned from 3 years of blogging?
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Barbara Mayfield, MS, RDN, LD, FAND
May 29, 20203 min read
A Change of Plans
We are all experiencing a huge, major change in plans. What can we do? We can improvise and as a result we can build resilience.
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Barbara Mayfield, MS, RDN, LD, FAND
Apr 24, 20203 min read
Have you ever had to eat your words?
Winston Churchill described "eating your words" to be a wholesome diet. Here's my story of when I had to "eat my words." Never say never.
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