Do you communicate about food, nutrition, or science? Do you find it challenging to counteract the misinformation that abounds in the media, especially on social media? Do you struggle to translate complex research into layman’s terms?
There’s help. Credible help. All in one handy location.
The International Food Information Council (IFIC), has created a Science Communication Content Hub. This post and the ones to follow will share some of the resources you can find there and encourage you to put them to use.
When I was teaching nutrition communication, IFIC was my go-to website for credible resources for my students. Later, when I served as editor for Communicating Nutrition: The Authoritative Guide, IFIC resources served as reliable references for many chapters. Now, by creating the content hub, IFIC has made these resources more accessible than ever before.
What can be found at the Science Communication Content Hub?
The content hub contains links to a comprehensive guidance document, downloadable one-pagers, sharable social graphics, consumer research, expert webinars, additional IFIC resources, related publications and references (including Communicating Nutrition: The Authoritative Guide), and links to third-party organizations.
Here are a few shortcuts:
How can the IFIC resources be used to their best advantage?
Review the information found at the hub before creating communication about research findings or when countering misinformation in the media.
The guidance document and supporting articles and webinars provide excellent background on the evolution of scientific research, types of research studies, the hierarchy of evidence, and how to spot junk science and common fallacies.
Communicators are encouraged to use critical thinking to analyze research studies and translate the findings for consumers. The guidance document provides this helpful list of questions to ask in order to provide meaningful context to lay audiences.
Share the one-pagers with consumers to help them identify red flags, understand risk, or picture the hierarchy of evidence.
In next week’s post, we will explore IFIC’s 4 tips for managing misinformation.
“Nothing in science has any value to society if it is not communicated.”
~ Anne Roe
If you like this content, please share it:
Kommentare